Google Steady with 72% of US Searches in December
Google accounted for 72.07% of all US searches conducted in the four weeks ending Dec. 27, 2008, while Yahoo Search, MSN Search and Ask.com received 17.79%, 5.56% and 3.15%, respectively, according to...
View ArticleLink between Subject Line Length, Email Clicks Weaker than Thought
Though shorter email subject lines generally correlate with higher open and click rates, subject-line word order and content may be just as important to email performance, according to research by...
View ArticleOne Quarter of Americans Currently Dieting
Nearly one-fourth (23.6%) of Americans say they are “currently dieting,” and people who are trying to lose weight are more likely to be White women who live in the Northeast region of the US,...
View ArticleSocNets Grow 93% Since 2006; Poised to Play Role in Recession
With 40 million active users in the US, social networking has grown 93% since 2006 and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research...
View ArticleLL Bean Again Number One for Customer Service
In providing great customer service, LL Bean has once again been hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers’ Choice survey, conducted by...
View ArticleTop US Cities for Caffeine Consumption
The most caffeinated city in the US is Tampa, Fla., followed by Seattle, Chicago, New York and Los Angeles, while the least caffeinated cities are Riverside/San Bernardino, Calif., Atlanta, San Diego,...
View ArticleMelding Media Spawns Fragmented Communications Landscape
As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred,...
View ArticleTop 10 Food Trends for 2009 Showcase Local, Online, Green
A return to home cooking, growing use of online and mobile food applications, a local focus, diverse flavors and a trend toward “green” cooking and eating are among the Food Channel’s Top 10 Trends for...
View ArticleTop 10 Automotive-Classifieds Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMagazine Ad Revenue Falls 7.8% in 2008
Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, a 7.8% decline vs. 2007, while 220,813 advertising pages were generated throughout the year, a drop...
View ArticleClients Lukewarm on Agency Performance but Still Won’t Switch
Only 41% of marketing executives rate their current happiness with their ad agency an 8+, on a 1-10 scale, but 62% say they still would likely use their agency again (with 62% rating an 8+ on the 1-10...
View ArticleWomen Outpace Men as Media Multi-Taskers
Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-10-09
Highlights: ABC’s The Bachelor was the No. 1 TV show website among the broadcast networks. FOX’s America’s Most Wanted was the No. 2 most-visited site, followed by NBC’s The Biggest Loser at No. 3....
View ArticleTop 10 Investment/Finance Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePC Market Growth Crashes in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments were down 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC’s Worldwide...
View ArticleAutomakers Still High on Global Top 20 Ad List
Despite experiencing the largest overall category drop in ad spending in the third quarter of 2008 (Q308), seven of the top 20 largest global advertisers were car manufacturers, according to Nielsen,...
View ArticleGlobal Ad Spend in Print, TV, Radio Grows 2.9% in Q3 ’08
While the tremors of the financial crisis in mid-2008 impacted almost every industry and region, overall global advertising markets held strong in Q3 2008 to post 2.9% growth in newspapers, magazines,...
View ArticleRetail Outlook 2009: Younger Shoppers to Spend More
More than two-thirds (69%) of US adults plan to spend less at retailers in 2009 than they did in 2008, but 58% of those ages 18-24 plan to spend the same or more, especially at mass merchants,...
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